How to prepare your property for photography ?

While photographing a property may seem like a straightforward task, it is actually a complex process that requires careful planning and preparation. High-quality photographs can significantly influence how potential buyers or tenants perceive the space and are often the first contact that introduces clients to the property. In the digital marketing era, where one can easily click and view a property, providing attractive photographs is crucial. A picture is worth a thousand words, and the photo of your property acts as the "bait" that will first attract potential buyers and tenants. To ensure that every corner of your space shines, read the following essential steps for preparing a property for photography.

Clean and organize the space

Before agents come to take pictures of the property, it's vital to make your space shine in its best form. General and thorough cleaning is not just an aesthetic step; it's a crucial factor that impacts the quality of the photographs. A clean space creates a sense of airiness, making it easier to photograph without the need to avoid dirt, dust, or personal items that do not belong in the photos. When the space can breathe freely, agents/photographers can explore the best angles and highlight what makes your property special.

Utilize natural light

Light plays an important role in creating quality photographs. Natural light and sunlight add warmth and clarity to the images, making the space more vibrant. Before the photoshoot, open curtains, lift blinds, and allow sunlight to fill every corner of your property. Plan the photography during sunny days to maximize the use of natural light. Properly utilizing light not only emphasizes the beauty of the space but also creates a sense of comfort, encouraging potential clients to further explore your property.

Focus on interior aesthetics

Enhance the elements that can be decorated. If you have a large table, consider placing eye-catching decorative items like a vase with flowers or a fruit bowl. These little touches can make a significant impact in the eyes of the observer. You can also prepare some nice, bright pillow covers on the beds and set out fresh towels in the bathroom. Remember that small details can transform an entire room and breathe new life into it.

Highlight exterior aesthetics

The exterior of your property is often the first contact point with potential buyers/tenants. Remove leaves, mow the lawn, clear the driveway, and tidy up garden details. Ensure that the facade, entrance door, and yard look neat and inviting. Balconies or terraces are also important, so decorate them with simple elements like tables and chairs or a few potted plants. It’s crucial for the exterior to appear welcoming and create a good first impression, as clients often form their initial impression of the entire property based on its exterior appearance.

Pay attention to details

In addition to standard shots, it’s essential to take a few photographs of details that highlight the advantages or uniqueness of the property. This could include a quality kitchen, built-in wardrobes, video surveillance, air conditioning, security doors, etc.

Ensure a sufficient number of photos

It is recommended that each room be photographed from at least two different angles (the far corner of the room is ideal for capturing a wider view). Photos taken from a "wide angle" make the space appear spacious and attractive. By providing a sufficient number of photographs, you ensure that potential clients have a better understanding of your property.

Collaborate with a real estate agency

PROSTOR Agency will provide you with additional advice and guidelines on how to prepare your property for sale or rent. We have the experience and expertise to present properties in the best and most innovative way. Be open to suggestions and work with our agents to achieve the best results.

We recognize that daily use of the space can sometimes make it challenging to completely remove all items or achieve perfect preparation of the property. However, every step you take in accordance with this guide can significantly increase your chances of success. The better you prepare the property and adhere to the recommendations, the greater the chances of attracting serious clients and achieving the best price for your property. Our team at PROSTOR Agency is at your disposal for advice and assistance in preparing your property for the best possible presentation. 

Ena-Lemana S. 

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